Sourced from various real estate pros all over the country, this recurring column features stories of what agents are seeing on the front lines and what others can draw from those experiences. This week, Teresa Boardman laments her dead files, filled with clients' hopes, dreams, sweat, tears and some anger, too.
In the world of B2B marketing, making connections with your audience can feel impersonal. But your audience is still made up of people. These people have needs, and when your product, solution or service can speak to those needs clearly and compellingly, it’s a win.
In real estate, rarely are rankings of people or companies uniform across the board. What algorithms are used? How much do advertising dollars influence the findings? Instead of looking to external sources for validation, how about instead we measure ourselves and determine our own success?